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Tuesday, August 27, 2013

Promote Products with LED Projectors



When you've come up with a quality product, the next logical, big step to take is to promote it. You might be trying to sell it to another retailer or directly to a customer, but in any case, you've got to get the word out and show what your product can do. Of course, there are a lot of ways to promote a product; from handing out samples in the mall to using social media, you should be taking advantage of several different forms of media. But if you've got to pitch this product to a crowd of people, you're going to need an entire presentation organized and a projector to show it off.


Start by putting together some sort of visual advertisement, whether it's a slideshow, a video demonstration, or a commercial. Then, find your audience.

Presenting for Real Estate
Having an LED projector available when selling real estate is a huge asset. You can begin by having a meeting with potential homebuyers and showing them slideshows of pictures of different properties. This way, they don't waste their time visiting properties they would have no interest in for one reason or another – plus it makes you look professional and put-together, which encourages customers to trust you. They can see in crystal-clear definition whether this home looks like something they'd consider buying. Then, you can narrow down the search and visit only the homes that your customers are truly interested in.

Presenting for Intangible Products or Services
Imagine you're trying to sell an investment plan, or an insurance policy, or an online marketing package. You can't physically show your potential client what you're going to give them, but you can demonstrate how much they'll save or why it's a good investment. You can use a projector to pitch these plans to a room full of people, using bulleted lists, calculations, payment schemes, and more to help the customer visualize the benefits. It's a lot easier and more engaging than simply talking a client's ear off, and they're more likely to pay attention and see the benefits.

Presenting for Large Products
You might not be able to drag a washer-dryer combo or furniture with you when you're attempting to sell it to someone, but you can definitely bring video of how well it works or how they look in the context of a room. Use your projector to show a video demonstration of you using the washer/dryer or scroll through pictures of the furniture. This makes it easier to pitch larger products while still being the one to come to the customer.

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